MS 2 Marking Criteria

Learning Objectives:

To familiarize with the criteria for MS2.
To decide on approach to coursework.

• Key words: research produce evaluate

MS2: MEDIA PRODUCTION PROCESSES

Introduction:
This unit is designed to enable candidates to demonstrate knowledge, understanding and skills in media production processes through research, planning, production and evaluation.

Content:
Candidates will be required to produce three pieces of linked work. 
These will comprise:

• a pre-production reflecting research and demonstrating planning techniques [20 marks]
• a production which has developed out of the pre-production [40 marks]
• a report of 1200 - 1600 words [40 marks]

It is anticipated that one brief will be set outlining pre-production and production tasks. Although there must be a link between pre-production and production, there is some flexibility in the nature of the tasks which can be set for pre-production and production.

Examples of linked pre-production and production tasks include:

• A storyboard of the trailer for a new BBC television crime drama (pre-production) and the trailer for that drama (production)
• A script or shooting script for the opening sequence of a teen horror film (pre-production) and a marketing campaign for a new teen horror film, to include at least the dvd cover and one poster (production)
• Draft designs for two magazine front covers (pre-production) and a double page spread for one of those magazines (production)
• Prototype design for a new website (pre-production) and the completed website consisting of a home page and at least two associated web pages (production).
• Unless you strongly feel that an Audio-Visual piece is for you then I would advise you to produce print based coursework. 

• Consider combining: 
• Magazines; Covers and 2-Page spreads with images and interviews.
• DVD covers, 
• CD sleeves,  CD inserts.
• Film posters, 
• Marketing posters.

The production tasks must enable candidates to demonstrate competent technical skills. It is essential they have access to appropriate technical equipment and that they have been taught how to use it prior to undertaking their productions.

(a) Pre-production

Pre-production tasks must be undertaken individually but may be set on a whole class basis. 
Pre-production work will focus on the research and planning skills needed to create media productions. 
Pre-productions may for example, involve research into comparable products, key aspects of the

appropriate industry relevant to the pre-production as well as research into the target audience.

(b) Production

The production must develop out of the pre-production planning.

Audio-visual productions can be produced individually or by a group (maximum of four). 
For group tasks the candidates will need to select one of their pre-productions to develop into a production. There must be appropriate opportunities for a significant and definable contribution to be made by each

candidate. Audio-visual productions should be up to 3 minutes in length, depending on the nature of the production and the number of candidates.

Interactive media (other than audio-visual productions) and print-based productions must be produced individually and must contain at least two pages of original material. The majority of the images within the production should be originated by the candidate.

(c) Report

The pre-production and production must be accompanied by a report of 1200 – 1600 words. 
This report must be completed individually and will include:

• a discussion of the most significant research findings which informed the pre-production
• a brief justification of the target audience for the production
• an evaluation of the production which highlights its strengths and weaknesses through, for example, a comparison with existing media products.

The report may be submitted in one of the following formats:

• an illustrated report
• an essay
• a suitably edited blog.

Marking criteria:

Pre-production AO3

Marking criteria:

Production AO3

Marking criteria:

Report AO3