Audience categorisation

Learning objective:

In Week 6 Classwork I will: 

Explore audience Theory and the process of categorisation. 

I will learn how different audiences consume different media texts according to disposable income, age and needs.

Homework Week 6: Categorise a selection of lifestyle magazines according to modes of address using Marjorie Ferguson’s chocolate box theory. 

Literacy: Summarising the impact of modes of address on consumers. 

Numeracy: Research the sales of lifestyle magazines on the BARB website. Create a bar chart  of findings.